OUR STORY
We started 5th & Fox to create premium everyday essentials designed for modern living. Uncompromising quality, refined fits, and enduring style crafted for the Indian climate.
The Beginning
Hi, I'm Anant Dhiman, founder of 5th & Fox.
For seven years, I worked in the corporate world. It was a journey filled with learning, challenges, and growth. But through it all, I always wanted to build something I could truly call my own — something created with purpose, honesty, and uncompromising quality. That desire became the foundation of 5th & Fox.
The Observation & Why We Started
Fashion moves fast, but the clothes we wear the most rarely do. The one piece almost everyone reaches for, day after day, is a simple T-shirt. Yet finding one that truly feels premium, fits well, lasts longer, and stays comfortable in the Indian climate isn't as easy as it should be.
While many brands focused on chasing trends, I found myself asking a different question: What if we focused on perfecting the essentials instead?
5th & Fox was born from a belief that great style doesn't have to be loud. Getting a basic T-shirt right takes the right fabric, the right fit, thoughtful craftsmanship, and attention to every detail. Because when the basics are made exceptionally well, everything else becomes effortless.
WHAT INSPIRED THE NAME
Every brand has a story behind its name, and ours reflects the core values we stand for.
Timeless Style & Sophistication
Inspired by the timeless style and fashion culture associated with Fifth Avenue — a place recognized around the world for enduring quality, sophistication, and refined design.
Confidence & Individuality
Symbolizes confidence, intelligence, and independence. It reflects individuals who don't dress to follow trends — they dress with purpose, confidence, and their own authentic sense of style.
What We Create
At 5th & Fox, we focus on creating premium everyday essentials designed for modern living.
Our products are thoughtfully crafted using 100% Cotton French Terry loop knit in a heavy 240 GSM weight, delivering a soft feel, breathable comfort, and a structured boxy fit that holds its shape wear after wear.
We are not here to fill wardrobes with more clothing. We are here to create the pieces you will reach for the most.
OUR PROMISE
We promise to never compromise on the things that matter most — quality, comfort, craftsmanship, and honesty.
Every product is made to the standards we would expect from the brands we admire ourselves.
As we grow, one thing will never change: our commitment to earning your trust with every product we create.